After finishing my usual business tasks this week I’ve focused on finalising the “pieces” for one of the online businesses I’m creating using the 6M Profit Method.
MAGENTIZER or SQUEEZE?
What’s in a name? Whether they are termed “Optin”, “Squeeze” or “Magnetizer” pages is probably unimportant unles you are using the term as a keyword as part of a search engine optimisation strategy. But today I want to talk about squeeze pages or as Lisa Diane prefers, Magnetizer Pages. I quite like that term, magnetizer pages, myself because of the positive connotations rather than the thought of any visitor to my site being squeezed!
For now, I’ll use the term squeeze page since that’s the one I think is more familiar to most people.
As my focus for this particular business is affiliate products rather than my own I needed to put up a squeeze page so I can record visitors for future contact and to provide them with ongoing help with their businesses. Most “affiliates” just send people via their link direct to the “vendor’s” site and thus miss out on the possibility of developing a relationship with those visitors, which may get a sale from time to time but is no way to build a long term business.
VIDEO or AUDIO?
Now, I’m not certain whether squeeze pages work best with audio / video / or just words but as I’ve seen so much about video being necessary on sites these days I thought I’d give that a try first. I guess much depends on the PC and connection specification of the visitor but as I already had access to a professional video I put it on my Ultimate Internet Business squeeze page.
I plan to test response by also using a non-video page and I’ll post the results after a trial period.
BRANDED or UNBRANDED?
I have a question nagging away at me to which I cannot find any online wisdom – maybe I’ve not looked too hard. Should a squeeze page be in the same style as the rest of the site? From a branding point of view I think it definitely should but since the objective is to get the visitor to sign up I’ve started to convince myself it’s not important as the branding can take place with actual subscribers. Let me know if you have a view on this by posting a comment below.
At this stage, unless someone convinces me otherwise, my non-video squeeze page will not be site branded. Although I’ve become OKish at creating web pages from templates I really am not skilled at design work – you know layout etc so I started to look around for some templated squeeze pages. I don’t want to pay the monthly cost of some of the services available but found a really good low cost option with some designs I like. Obviously they won’t be original but with a bit of tweaking I’m hoping one of them will do the trick. I’ll give you link to take a look as soon as I’ve finished.
